Content is King. You'll hear this phrase over and over again with regards to SEO, but we need to delve a little deeper into what the phrase means.
First we need to consider the quality of the content. Are we offering something new and unique? Are we providing information not easily found elsewhere and is the content keeping people on the page for more than a few seconds? If we can answer all these questions positively then we're on the right track.
However, we need to ensure we're not using industry jargon (such as SEO) because our customers may not know and use the jargon. We need to research keywords which are used by customers and then use these words within our content.