Pay Per Click

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with search engines.

The huge advantage of PPC is that it can offer instant results and rewards when implemented well. It is also easily measurable which means you can make regular adjustments to your strategy in order to improve your results.

Google Adwords and BingAds are two well known examples.

See below for an explanation of how PPC works.


How Pay Per Click Works

When customers perform a search, the results returned are ranked with the 'best' match appearing higher up the page. This “organic” SEO is based on criteria, including content, headers, page titles, internal links, links back to the site from other reliable websites and more as discussed in our search engine optimisation page.

Included with search results there will be sponsored links on the right-hand side and at the top of the page. These adverts are generated through Google AdWords of BingAds. You can bid on keywords and if you win your webpage will appear higher up the page (even before the 'best' matches), giving your website great exposure. A similar feature is also available within Facebook and the option should be considered if that would better fit your target market.

Advertising in this way allows you to connect with customers at the moment they are searching for your product or service. You only pay when a customer clicks through your site which is why it is called pay-per-click or PPC.

Assuming your advert and keywords accurately represent your business, you can obtain good leads. With a good website these leads can be converted into sign ups, sales, or whatever result you are trying to achieve.


Our Service

We offer a complrehensive services which includes:

  • working with you to select the best pay per click advertiser for you;
  • setting up you account with your chosen PPC provider;
  • researching and testing the market place to develop the initial keywords for your offering;
  • monitoring and measuring campaign progress to identify strengths and weaknesses;
  • training you to manage your ongoing PPC campaigns.
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